The Importance of Recruiting the Right Participants for Your Study

A well-designed study can fail if the wrong participants are chosen. Recruitment is more than filling quotas—it’s about finding voices that represent the real customer base.

Key Points:

• Defining inclusion/exclusion criteria
• Using screeners effectively
• Incentivization and ethical considerations

Conclusion:

The quality of your data starts with the people who provide it. Invest in smart recruitment.